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The goals of the ADFOR:
Unique performance and promotion of students rights and the protection of their interests; the struggle for full realization of their rights and meeting their needs for proper development and upbringing; gathering top and gifted experts in the fields of marketing, advertising and other social sciences (political analysts, education experts, artists, cultural workers, philosophers, economists, managers); comparative study of the work of advertising agencies and campaigns for the promotion rights in Serbia and the region.